From perfectionism to mental strength and sustainable business growth
Coaching results with Alina Ebeling
Starting point
Alina is a founder and works as a freelance personal brand manager.
She is highly competent, committed, and very well regarded by her clients.
And yet, she repeatedly found herself getting in her own way.
Alina was strongly shaped by perfectionism and self-criticism.
She overprepared, constantly questioned her work, and had a persistent sense of never quite being “good enough” — regardless of what she had already achieved.
This inner pressure showed up most clearly in her day-to-day business life.
Her calendar was permanently full, breaks felt “undeserved,” and even when she achieved a great deal, she still felt she wasn’t productive enough.
She regularly went the extra mile for her clients, prepared extensively, and often felt tense before conversations.
Instead of ease, there was a constant inner drive: do more, do better, don’t make mistakes.
From the outside, Alina appeared highly professional.
On the inside, she was under constant pressure.
The goal
Alina wanted to run her business with greater inner security and calm, rather than being driven by perfectionism and constant pressure to perform.
Specifically, she wanted to:
-
reduce the inner pressure and stop operating at full capacity all the time
-
show up with greater confidence in client interactions
-
use her energy more deliberately instead of constantly overextending herself
-
bring more ease into sales and client conversations
-
refine her offer and sales funnel so she could sell clearly, convincingly and with greater ease
Working together
In the coaching, we focused deliberately on the areas where Alina’s perfectionism had been holding her back in her business.
Together, we:
-
made her inner drivers and high performance expectations visible and put them into a new perspective
-
worked on no longer deriving a sense of security from “doing more”
-
realigned her energy — away from self-criticism and towards conscious, intentional shaping
At the same time, we worked very concretely on her business:
-
refined and clearly structured her offer
-
revised her offer materials and sales funnel so it became clear what Alina stands for and the value she provides
-
developed language that feels authentic to her and allows her to show up calmly, clearly and convincingly in sales conversations
-
designed a clear workshop based on her expertise, which meaningfully complements her business and adds further impact
The focus was not on doing more, but on running her business with greater clarity, trust and ease.
The results
Over the course of the coaching, Alina experienced a profound inner shift.
Today, she works with much greater calm and ease and shows up with more confidence in her interactions with clients.
She now:
-
handles her inner critic and perfectionist with confidence and perspective
-
uses her energy more consciously and no longer overextends herself
-
leads sales conversations that feel natural, calm and aligned
-
communicates her value clearly and in a way that resonates with her target audience
-
has a refined offer, a clear sales funnel, and her own workshop that makes her expertise visible
The constant inner pressure has significantly eased.
In its place, there is inner security, clarity and a noticeably more relaxed way of working.
“I was very hard on myself and under constant pressure.
My perfectionism drove me in my business, but at the same time it was holding me back.
Through the coaching with Neslihan, I learned to relate to my inner critic differently and to trust myself more.
Today, I work with much greater ease, show up confidently in sales conversations, and communicate my value with self-assurance.
My offer is clearly structured, my sales funnel feels aligned, and the workshop we developed gives my business additional impact.”
Alina Ebeling