Clarity, positioning and an offer that attracts the right clients
Coaching results with Alexandra Herrmann
Starting point
Alexandra is a freelance consultant specialising in SEO, data-driven marketing and automation.
When she came to coaching, her business looked solid from the outside: clear expertise, reliable clients, and strong technical skills.
And yet, she felt as though she was holding herself back.
Decisions dragged on.
She doubted her offer and kept asking herself:
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Am I really making the right decision?
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Is my offer clear and compelling enough?
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Is my expertise actually landing or am I getting lost in the market?
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Especially in a strongly male-dominated industry, Alexandra foundsce herself comparing herself to her peers. She wondered how to position herself clearly and stand out from others.
The goal
Alexandra wanted to run her business in a way that felt more aligned and confident — and attract clients who immediately recognised her expertise.
Specifically, she wanted to:
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build greater self-confidence and inner security
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strengthen her ability to make clear decisions
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gain an honest external perspective on her positioning and communication
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develop a compelling offer that captures her strengths clearly and attracts the right clients
Working together
In the coaching, we focused precisely on the areas where Alexandra had been getting in her own way.
Together, we:
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made blocking thinking and decision-making patterns visible
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identified her true strengths and what clearly sets her apart from others
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defined her personal whys and used them as a foundation for her external communication
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Building on this, we:
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developed a clear, compelling offer that truly reflects her expertise
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sharpened her target audience and customer language
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revised her offer and communication materials so potential clients immediately understand
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what differentiates Alexandra from other professionals in the field
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how she specifically supports them
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and why she is the right person to work with
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The results
Alexandra has gained noticeable confidence and decisiveness.
Today, she:
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makes decisions more quickly
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deals with her inner critic with greater confidence and ease
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communicates her value proposition with clarity and self-assurance
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has a compelling offer that attracts the right clients
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positions herself successfully in the market without constantly comparing herself to others
“Through the coaching, I didn’t just gain clarity for my business — I gained clarity for myself.
I recognised where I was holding myself back internally, and how to work through it.
Today, I make decisions more clearly, show up with greater confidence, and know what I stand for.
As a result, I attract exactly the right clients.
I’m very grateful for Neslihan’s fresh perspective and her support throughout the process.”
Alexandra Herrmann