Business coaching for entrepreneurs and founders
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You imagined freedom. Now you’re still sitting in front of your laptop at 11 p.m.
You wanted to work with clients on equal footing today, but you bend yourself to fit every assignment. You wanted to lead on your own terms; now you’re constantly reacting. You wanted to build your business by your own rules now you’re living by someone else’s.
And the strange thing is: from the outside, everything looks fine.
But you know there’s more possible. Much more.
An example from coaching
Last week, I had a conversation with a founder.
He has been self-employed for three years and his business is doing well financially.
From the outside, it looks like everything is going smoothly.
But within the first five minutes of our conversation, it all came out.
“I’ve made myself dependent on my biggest client.
One client accounts for 70% of my revenue. I can’t say no.
I can’t take on new projects. I feel trapped.”
At first, I simply listened. Then we started digging deeper.
We looked for what was really going on. No superficial marketing tricks. No quick strategies. We went deeper.
The result? He had never really allowed himself to set boundaries.
He knew what to do and how to do it, but he doubted himself.
And that has nothing to do with business strategy. It runs much deeper.
Six weeks later, he had the conversation with his biggest client.
He started bringing in new clients and now works with four clients instead of relying on just one and earns more.
When we spoke recently, he sounded truly relaxed for the first time in months.
I’m sharing this because I know what that feeling is like.
That moment when you know exactly what you should do, but something inside still holds you back.
If you’re reading this and nodding, you’re in the right place.
You see them everywhere.
The other founders.
The ones who seem relaxed.
The ones who run their business instead of being run by it.
The ones who finish work at 5 pm and can say no.
The ones who don’t have to accept every project.
The ones who confidently name their prices.
You see them and wonder:
“Why does it work for them, but not for me?”
With over ten years of experience as a business coach and former leader,
I can tell you this:
They don’t have a better offer than you.
They don’t have superior marketing skills.
And they don’t know any “secrets” that you don’t.
They simply gave themselves permission.
That is the whole difference.
Between the business you lead and the business that leads you.
And that is exactly where my work begins.
You imagined freedom. Now you’re still sitting at your laptop at 11 p.m.
You wanted to work with clients on equal footing today, but you bend yourself to fit every assignment.
You wanted to lead on your own terms; now you’re constantly reacting.
You wanted to build your business by your own rules now you’re living by someone else’s.
And the strange thing is: from the outside, everything looks fine.
But you know there’s more possible. Much more.
Du hast dich von einem Kunden oder einer Agentur abhängig gemacht. Eigentlich wolltest du Freiheit. Jetzt hast du ein goldenes Hamsterrad. Du kannst nicht weg, weil zu viel Umsatz dranhängt, aber bleiben willst du auch nicht.
Du investierst massiv Energie, aber die Ergebnisse bleiben aus. Du arbeitest wirklich hart, aber mehr Umsatz, mehr Kunden, mehr Zeit? Bleibt alles gleich (oder wird schlimmer) und du fragst dich langsam: „Was mache ich falsch?“
Du vergleichst dich ständig mit anderen. Scrollst durch LinkedIn und siehst, wie andere es schaffen. Du fragst dich: „Was machen die anders?“ und zweifelst an dir, an deinem Wert und fragst dich, ob du überhaupt gut genug bist.
Du bist durchgehend im Feuerlöschmodus. Dein Tag: Reagieren, löschen, abarbeiten. Zeit für Strategie? Für Wachstum? Für dich selbst? Fehlanzeige. Du kommst nicht mehr dazu, an deinem Business zu arbeiten, weil du nur noch drin arbeitest.
Der nächste Schritt steht an, aber du blockierst dich selbst. Ein Team aufbauen. Größere Kunden ansprechen. Endlich skalieren. Du weißt, dass es Zeit ist, aber irgendwas hält dich zurück.
Maybe this sounds familiar...
You’ve become dependent on one client or agency.
You originally wanted freedom. Now you’re stuck in a golden hamster wheel. You can’t leave because too much revenue depends on it but staying doesn’t feel right either.
You invest a huge amount of energy, but the results don’t change. You work really hard, but more revenue, more clients, more time? Nothing really shifts (or it even gets worse). And slowly you start asking yourself: “What am I doing wrong?”
You constantly compare yourself to others. You scroll through LinkedIn and see how others seem to make it work.
You wonder: “What are they doing differently?”
And you start doubting yourself. Your value. Whether you’re actually good enough.
You’re constantly in firefighting mode. Your day looks like this: reacting, fixing, delivering.
Time for strategy? For growth? For yourself? None.
You don’t get to work on your business anymore because you’re always working in it.
The next step is right in front of you, but you keep holding yourself back. Building a team. Approaching bigger clients. Finally scaling. You know it’s time but something inside still stops you.
You’re stuck in your head.
Self-doubt. Overwhelm. Too many ideas. You go in circles. Thinking. Doubting. Planning.
And while you keep thinking, time passes.
If one or more of these points resonate with you, I understand. And you’re not alone with this.
Most people think:
“I need a better strategy. More marketing. Better positioning. Maybe a funnel.”
And yes, those things can be part of the solution.
But the real issue usually lies somewhere else.
And I’ll say this very directly, with full respect for what you’ve already achieved:
You haven’t fully given yourself permission yet to run your business the way you truly want to.
There is still that employee mindset.
That inner voice saying:
“This is just how it’s done.”
“That’s part of being self-employed.”
“Others manage it like this as well.”
In short:
You orient yourself too much towards the outside.
You look at how others are doing it. What is expected of you. What seems appropriate.
And you listen too little to what actually feels right for you.
And I understand that. Truly.
Because it means making yourself vulnerable. It means saying: “This is how I want to do it.” And taking the risk that it might not work. That others might find it strange.
That you might be wrong.
And behind that are usually questions like:
“Am I actually good enough?”
“Am I really allowed to do this?”
“Who am I to say no?”
“Who am I to charge these kinds of prices?”
And this is exactly where the gap lies. You already have the knowledge. You already have the capabilities. What’s missing is the inner permission to act on what you already know deep down.
This is where my work begins. I work with you without pressure and without judgement.
We look at what is really going on: honestly and directly, but with a deep understanding of what you might be going through.
What’s really behind it
Let’s be honest. I’m not here to help you scale to seven figures in six months.
I’m not here to help you build a team of 50 people this year. And I’m not here to help you become the next unicorn.
What I help you do is build a business that allows you to earn well and still have a life.
A business that works without you burning yourself out. A business that gives you freedom instead of taking it away. A business that fits who you are, instead of forcing you to bend yourself into something you’re not.
If you believe that “more is always better” and that success means hustling until you collapse, we’re probably not the right match.
But if you’re thinking: “I want a profitable business and time for my life,” then you’re in the right place.
Earn well without sacrificing your life.
That’s a fair question.
The money you would invest here could also go somewhere else:
50 nice dinners, a holiday, new tech for your business, another training programme, or Netflix for the next 15 years.
And you know what? I’ll be completely honest with you: all of that is true.
And if you genuinely believe that one of those things will move you forward in a meaningful way right now, then do that.
But here is the difference, and I want to be transparent about it:
All of those things might give you a moment of rest. Maybe a bit of distraction.
Coaching gives you perspective.
When you resolve what’s going on internally (when you allow yourself to run your business in a way that actually fits you) doors begin to open that were previously invisible.
Suddenly, you can approach bigger clients (because you dare to).
You can charge higher prices (because you know your value).
You can say no (because you know you don’t need every project).
You can build a team (because you no longer have to do everything yourself).
And you can explore new business models (because you’re no longer stuck in the hamster wheel).
This is not an either/or decision.
It’s an investment that makes other investments possible.
You’re buying clarity. You’re buying freedom.
Why business coaching?
Let me be transparent about how I work and what you can expect.
In the coaching itself:
We meet twice a month for 60-90 minutes. We look at your specific situation and work on what is really going on right now without standard coaching questions or generic frameworks.
If you tell me that client acquisition is a challenge for you, I won’t simply hand you a one-size-fits-all sales strategy.
Instead, we look deeper. We ask: Why is that, really? What is actually holding you back? Where might you be getting in your own way?
That is the issue behind the issue. And that is exactly where we work.
What actually happens
Practical business support:
Don’t worry this is not purely mindset coaching.
We also work on the practical business side.
Analysing your business structure.
What is working well and where are things getting stuck?
We look at your offer structure, positioning and communication.
Feedback on all relevant materials. You receive clear and concrete feedback on pitch decks, sales pages, workshop materials, proposals, and everything you need to present your business professionally.
Sharpening your sales funnel.
How do clients find you? Where do you lose them? How can the path from first contact to closing become clearer and more effective?
Templates and tools.
You get access to proven templates and resources that make implementation easier
Between sessions
Messenger support. Are you stuck with a decision between two sessions? Need quick feedback?
I’m only a message away no waiting weeks until the next call.
Individual roadmap. After every session, you receive a short summary with the most important insights and concrete next steps.
You always know what comes next.
Regular priority check-ins. Together we make sure you stay on track and adjust if necessary.
The mindset foundation
And yes, we also work on the deeper level. On your self-doubt. On the inner permission to step into the role you want to take. On the patterns and blocks that are holding you back. And on the mental strength you need to follow through.
Because without that, even the best strategy will fall flat.
This is Mindset + Strategy. Heart + Mind. Psychology + Action.
And I work with no more than five clients at a time. So I can truly be there for you.
So I can see you. And so I can sense what is really going on for you.
I’m direct. I don’t spend a lot of time circling around problems. When I hear something important, I name it. If necessary, I’ll point directly to what hurts.
I do this because I’m on your side.
Because I see what’s in you even when you can’t see it yourself.
Because I want things to move. And change only happens when we’re willing to look honestly.
I work holistically. Business and personality are inseparable. The topics you struggle with privately (such as setting boundaries, saying no, standing up for yourself) show up in your business too. We look at both. Not just the surface, but the deeper layer. Otherwise, nothing really changes.
I work intensively with you for three to six months and then I let you go. I don’t want you to stay with me for a year just so I can generate revenue. I want you to grow for real during this time. To stand on your own feet afterwards. To swim without a life jacket.
My goal is simple: your freedom.
How I work
What you gain
Inner calm.
Self-doubt doesn’t simply disappear. But it no longer pulls you down the way it used to. You gain distance from it. You can think clearly, even in stressful situations. And you sleep better.
Confidence that comes from within.
You speak with clients as an equal.
You state your prices without hesitation. You say no when something isn’t right. You gain clarity and a stronger sense of inner certainty.
Structure and focus.
You know what truly matters.
You work on your business, not just in it. You have a clear plan, and you follow through.
Lightness.
Your business starts to feel enjoyable again.
It feels manageable. You regain energy instead of simply functioning.
Clarity about your business.
You know where you want to go.
You know what really matters.
You no longer get lost in a thousand ideas.
A clear sales funnel.
You understand how clients find you and how to convert them.
Your communication becomes clear, compelling and authentic.
Professional materials. Your proposals, pitch decks and sales pages are clear and well-structured. Everything reflects the quality of your work.
A business that fits you.
Your personality. Your life.
What truly matters to you.
You no longer have to bend yourself to make it work.
Space for everything.
In our coaching, there is space for everything.
For doubt. For frustration. For uncertainty. But also for joy.
For progress. For those moments when you realise: “I actually handled that really well.”
Many of my clients say it felt a bit like business therapy and that’s no coincidence.
Because we go deep. You have space to speak openly. And someone is truly listening.
What my clients experience
One client became independent from his biggest client after three years.
Around 70% of his revenue depended on a single client.
He knew he needed to change the situation but he didn’t dare to.
Six weeks later, he had the conversation. He started bringing in new clients. Today he works with four clients, earns more, and recently told me: “For the first time in years, I’m finally sleeping through the night again.”
Another founder stopped constantly comparing himself to others.
Always on LinkedIn. Always with the feeling that everyone else was further ahead. In one session he cried. Really cried. Because he suddenly realised how hard he had been on himself. Today he runs his business on his own terms. “I’m actually enjoying my business again.”
Another client doubled his prices and gained more clients.
He believed higher prices would scare people away.
The opposite happened.
Because he finally showed up with confidence and recognised the value of his work.
“That changed everything,” he told me.
Another client started finishing work at 5 pm.
For years she had said yes to everything.
Extra tasks. Overtime. More and more responsibility. And no one really thanked her for it. When she told me about it, I could see how exhausted she was.
Today, 5 pm is the end of her working day and her business is doing better than ever.
“I finally have time for myself again,” she said.
One founder built her first team.
For months she had hesitated.
“Am I ready? Can I actually do this?” We worked through it.
Today she works with three freelancers.
Her business is growing. And she’s no longer doing everything alone.
“I never thought this would feel so good,” she wrote to me.
These are no guarantees. They are real people with real results People who were willing to engage with the process even when it meant looking at the uncomfortable parts.
I bring more than ten years of leadership experience in international companies, including HelloFresh, BearingPoint and ING.
I know what it means to lead teams, build a business and operate under pressure.
I hold a Bachelor’s and Master’s degree in Business Administration, completed an apprenticeship in banking, and trained as a certified Systemic Life & Business Coach (ECA and QSA certified) as well as a Train-the-Trainer qualification.
And more important than any certification:
I have walked the path you may be on right now.
I know what it’s like to doubt yourself, to struggle, to lie awake at night asking:
“Am I doing this right?”
I’ve learned how to run a business in a way that fits me — my personality, my values, and the life I want to live.
I practice what I preach.
I don’t scale at all costs. I work with people who are a good fit and after three to six months, I let them go again, because by then they’re ready to stand on their own feet.
I’m direct and I’m warm.
I’ll tell you what I see (even when it’s uncomfortable). I do that because I’m on your side. Because I see what’s in you. Because I listen. Because I understand that strength also means being vulnerable.
I meet you on equal footing.
And I don’t sell you anything I haven’t done myself.
What you see with me is what you get.
Why me
I offer different packagaes depending on where you currently stand and what you need:
Starter package (2 deep-dive sessions)
From €899: for those who want to get first insights and work through one specific topic.
Retainer (3–6 months of intensive support)
Individual pricing depending on scope: for those who want real transformation and are ready to commit.
In our intro call, we look together at what makes sense for you.
I won’t simply pitch the most expensive option. I’ll honestly look at what you actually need.
This is for you...
✓ own a business for at least 2–3 years
✓ are ambitious and genuinely want to create change
✓ are willing to open up and talk about personal topics
✓ prefer taking action, rather than analysis over and over again
✓ appreciate directness, but also value warmth
✓ are ready to self-reflect
✓ implement what we work on together
This is for you...
✗ want to scale to seven figures as fast as possible
✗ believe business problems can be solved purely on a business level
✗ expect a 100% success guarantee
✗ want to be entertained instead of actively engaging
✗ aren’t willing or able to open up and reflect
Your investment
This is for you if you...
This is not for you if you...
If you’ve read this far and are thinking, “Yes, this might be the right fit,” then book a intro call.
We’ll talk about your current situation. I’ll listen to where you are right now and what you need. And you’ll get a sense of how I work and what it’s like to speak with me.
Then we’ll see together whether working together makes sense.
I don’t work with everyone. And that’s a good thing.
It has to feel like the right fit for both of us.
If it does, we’ll talk about the next steps: the format, the investment and how we would work together. Everything transparent and clear.
And if it doesn’t feel like the right fit, that’s completely fine as well.
I’ll point you towards other options that might support you. Or we simply stay in touch.
The question is: are you ready?
Ready to allow yourself to run your business the way you truly want to.
Ready to look honestly even when it feels uncomfortable.
Ready to open up. Ready to grow.
If the answer is yes, click the button.
I’m looking forward to getting to know you.
What happens next
Thinking about coaching?
Book an intro call to see if it’s the right fit.
What my clients achieved through our work together
Christiane Thielemann
HR Business Partner
“I communicate my expectations more clearly and stand up for my priorities with greater confidence.”
Anna Allers
Co-Founder & Managing Director Wundersie
“I was constantly in firefighting mode. Now, I have clear priorities, better structure and the energy to focus on my business again.”
Julius Wiersch
Customer Service Advisor
“I felt stuck for quite some time. Through the coaching, I regained clarity and a clear sense of direction.”
Jette Jäkel
Global Transformation Manager
“I used to overthink everything. Through coaching, I make clear decisions and take action.”
What my clients say
„The coaching with Neslihan helped me finally stand up for myself. I show up with much more confidence when working with clients.““
„Neslihan combines strategic thinking with genuine human depth. A rare combination.“
„Neslihan quickly sees where you might be holding yourself back and helps you address exactly that.“
„I now make decisions much faster and with greater confidence.“
„Neslihan brings clarity to your thinking and turns it into clear next steps.“
„I have a clear positioning and now sell my services with much greater confidence.“
„Neslihan helped me recognise my strengths more clearly and turn them into a strong offer.“
„I constantly had new ideas, but perfectionism and self-doubt kept holding me back. Neslihan helped me recognise these patterns and break through them.“
